Are Podcasts the Future of Cannabis Marketing?
The best cannabis podcasts have spent years developing their message, optimizing their content, and making their episodes special for their devoted listeners. Podcasting is hot right now, and it’s only getting bigger. Whether you want to start your own cannabis podcast or you’re looking for advertising space for your cannabis brand, podcasting is a solid tool for marketing and building community. This week, Tom and Miggy were joined by Dan Humiston from MJBulls Media to talk podcasting and the future of cannabis in the media.
What is MJBulls Media?
- A media networks that produces cannabis podcasts
- Raising Cannabis Capital – Highlights companies that are looking for funding
- Hemp Barons – Focused on hemp pioneers and entrepreneurs
- The Deadhead Cannabis Show – Discusses cannabis music, concerts, and the social implications of legalized cannabis
- Love and Cannabis – Discusses the issue of providing cannabis to children
- Cannabis Crowdfunding – Explores the process of crowdfunding in cannabis and highlights crowdfunding opportunities
- Cannabis Brakeout – Raising national awareness of Americans being unjustly imprisoned
- Buminit – Cannabis travel and adventure show
- Founded in 2018
- Headquarters in Avon, Colorado
Why Are Cannabis Podcasts So Popular?
The best cannabis podcasts have seen exponential growth within the last couple of years. Podcasts are easily accessible, allow consumers to multi-task while consuming, and give them a sense of community. According to Brandastic, over 100 million Americans listen to a podcast every week with the average consumer averaging about seven different shows a week.
“Even though podcasting has been around for a long time, I still don’t think it’s nearly anywhere near where it’s going to be. I think we’re just at the beginning of it.” – Dan Humiston
Cannabis Podcasts as a Marketing Tool
The best cannabis podcasts understand their reach and the power of their word. As many in the cannabis industry know, it’s very difficult finding spaces that allow cannabis advertising.
“One of the challenges is that it’s really difficult to advertise to cannabis customers. Podcasting is one way to do it.” – Dan Humiston
Podcasts allow the perfect space for brands to advertise to their target. Brands can buy ads, provide space for podcasters to create, or come on as a guest.
“Raising Cannabis Capital is probably the best example of this. A lot of those guests are actively searching for something and often times it’s cash. Many times guests will reach back out to me and than ‘after your show I got a call from so-and-so and we closed a deal’ There’s a lot of satisfaction when it works for one of your guests.” – Dan Humiston
Finding Your Niche as a Cannabis Podcast or Brand
The best cannabis podcasts have finely tuned their niche. One of the exciting aspects of cannabis as a product is that there is so much diversity in consumers. The plethora of podcasts allow consumers to pick and choose podcasts that resonate with them. There is supreme power in defining your niche and once you’ve optimized your format and honed in on your niche, your audience will take notice and listeners are often in it for the long haul.
How Dan Humiston Creates Best Cannabis Podcast Solutions
Written by: simonat
Dan Humiston, CEO of MJBulls Media and best cannabis podcast creator, has been in the cannabis industry for many years. But, he wasn’t always on this side of the business spectrum. He changed his direction a few years ago when he wanted to get into an exciting business that would bring him many rewards. Cannabis business was the right choice.
Today, Dan Humiston creates the best podcasts about marijuana and explains why the cannabis business is better than tanning business that he left to pursue his dreams of independent business ownership.
From a Tanning Man to the Best Cannabis Podcast Creator
Humiston started his tanning business in 1985 when he established the Tanning Bed chain in West Seneca. It was a huge step for his professional career, but he always knew something better was around the corner. Humiston made a huge success in tanning business by opening Tanning Bed, Inc in New York, which became one of the largest indoor tanning chains in New York State. He also became the president of the Indoor Tanning Association for the Washington D.C Metro Area.
But, what made this man resolved to change his direction and become part of the cannabis industry?
Maybe his great enthusiasm to help professionals succeed in marijuana business was the reason for Humiston to turn his head into this direction. He managed to organize many independent groups of business owners and investors who were seeking the best opportunities in the cannabis industry. Many exhibitors and sponsors were attracted by the ideas of this man. Humiston simply wanted to create a better environment for all competitors on the market, which is why many people recognized him as a leader in the industry.
Dan Humiston became the president of the International Cannabis Association in 2014 when he supported many entrepreneurs to start and organize the business in the most effective way. These businesses are now proof of many years of implementation of the good strategies that bring success in the long run.
Today, Humiston continues to designate the perfect climate for cannabis industry enthusiasts. He manages the MJBulls Media podcasts which are the perfect ground for the selection and delivery of the news and innovations related to the marijuana business.
Dan Humiston Pushes Boundaries In the Best Cannabis Podcasts
Humiston opens the new pages when it comes to cannabis legalization and the business orientation of cannabis business owners. He plans to support further legalization in many different states. At the moment, his aspirations are mostly based on the projects in New York where he plans to open a dispensary on many acres in the most productive areas.
If this project turns out to be successful, Dan Humiston will prove his perfect sense of business again.
At the moment, MJBulls Media distributes podcasts that show different sides of the cannabis industry. Some of the podcasts are addressing the crowdfunding issues in this business, which is one of the reasons why so many potential entrepreneurs still don’t have their opportunity to start a business. In the podcasts, we can learn more about crowdfunding solutions in the industry. We can also see how we can get support from licensed companies in times of their media campaigns.
Podcasts are designed to remind us how important it is to stay competent about the matters that affect capitalization and marketing presentation. In business, we all need a boost from successful industry leaders. Dan Humiston is the man with great vision, and he puts his creativity into the best cannabis podcasts you can find right now.
From MJBull’s podcasts, we can also learn what is needed to acquire to get a license for doing a cannabis business. The application process plays the most relevant role in the overall procedure, which is why the information we get here can lead us in the right direction.
How to Find the Best Cannabis Podcasts
These best cannabis podcasts teach us the facts we have to keep in mind if we want to be successful entrepreneurs. Podcasts made on MJBulls Media are extremely helpful and interesting which is especially important for business owners who want to keep pace with all the relevant cannabis industry trends.
Search for the best cannabis podcasts here and discover how Dan Humiston changes the cannabis game for better.
Interested in coming on as a guest? Email our producer at [email protected].